On The Origin of Generalists, Not Specialists

On The Origin of Generalists, Not Specialists

Why the world needs deep generalists, not specialists You should hire a polymath but you probably won’t find one. It was a meeting of the minds — three of the world’s most unconventional thinkers in a delightfully conventional setting. The glow of candlelight. The...
Database Marketing? The What & The Why

Database Marketing? The What & The Why

Real-time data. Actionable insights. 360 customer views. Personalized engagement strategies. Omnichannel campaigns. They may be buzzwords, but they’re also critical to effective marketing and business growth. And database marketing is the key to all of them. So what...
Review Management Best Practices

Review Management Best Practices

Why your business needs to stop removing reviews 1) People can tell your business is filtering the reviews. 68% of consumers trust reviews more when they see both good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things look...